The rise of Anushka Sharma from being a small time model to a topnotch Bollywood heroine has been nothing but magical and meteoric!

And after having signed up brands by a dozen, Bollywood Hungama's reliable sources, Anushka Sharma has now been signed up as the brand ambassador of the two wheeler major TVS Scooty.

Anushka Sharma is slowly and steadily proving herself in the B-town, not only with the films but also with the endorsement deals that she is bagging.

Anushka Sharma with her fresh looking face, topped with thousands of expressions is seemingly attracting more brands. She is not only getting competitive with actresses like Priyanka Chopra and Katrina Kaif, who are way senior than her but also she is hiking her value with every second brand she is bonding with.

She ambushes you with a volley of topics. At jet speed. If your concentration wavers even for a minute, you have skipped and missed several viewpoints. Gabbing with Anushka Sharma is like sitting on a Ferris-wheel ride. Diverting and enjoyable. There’s clearly something spice-n-nice about Anushka. Read on for more…

Q. This is the first time you’re working with Imran Khan. Did you find him reserved?
There’s a certain calm about Imran. That’s great because I need calm people around when I’m working. In fact, prior to this film Imran and I did a photo shoot together and we instantly hit it off. We had even discussed working together. Ideally, you would imagine Imran and me coming together in an urban romcom. But the way we have been paired in this film is just the opposite. Imran plays this ‘thait’ Haryanvi and I’m playing a modern zamindar ki modern beti who has studied abroad. Imran is a sorted person. There is no sense of insecurity about him.

She ambushes you with a volley of topics. At jet speed. If your concentration wavers even for a minute, you have skipped and missed several viewpoints. Gabbing with Anushka Sharma is like sitting on a Ferris-wheel ride. Diverting and enjoyable. There’s clearly something spice-n-nice about Anushka. Read on for more…

Q. This is the first time you’re working with Imran Khan. Did you find him reserved?
There’s a certain calm about Imran. That’s great because I need calm people around when I’m working. In fact, prior to this film Imran and I did a photo shoot together and we instantly hit it off. We had even discussed working together. Ideally, you would imagine Imran and me coming together in an urban romcom. But the way we have been paired in this film is just the opposite. Imran plays this ‘thait’ Haryanvi and I’m playing a modern zamindar ki modern beti who has studied abroad. Imran is a sorted person. There is no sense of insecurity about him.

Advertisement and endorsement deals are not just about public connect anymore. They also involve huge monies when it comes to celebrities endorsing their products.

If that wasn’t enough, actors have been vying to get the best deals in their kitty, some amounting to a couple of crores. In the current scenario, the older stars continue to hold fort, but the gap between them and the younger stars is slowly decreasing.

Actress Anushka Sharma who’s been on a non-stop working spree these past few months will finally be taking a breather on her birthday today.

According to sources close to Anushka, the actress has apparently taken a day off to spend with her family and friends and will be celebrating it with a get together later in the evening.

It's a Sunday morning. Anushka Sharma is shooting for a TV commercial at Mumbai's Ballad Pier. The star of Ladies vs Ricky Bahl is sitting in the middle of a vanity van, flanked by an LCD screen and a dresser overflowing with make-up. Her hair is slickly pulled back, she's dressed in an oversized shirt, worn unbuttoned over a black singlet and faded jeans. She's cleaned off most of her make-up and is looking like a regular, but very attractive 23-year-old. Recently, her sculpted hot bod has received as much attention as her movie dates with co-star Ranveer Singh.

But her clothes are hiding the kick-ass arms and midriff that she earlier flaunted for our cover shoot. In a few minutes, she will reveal herself to be a strong-willed young woman, still a bit startled by her success, but dead serious about her job.